What is SEO, and why does it matter in 2025?
What is SEO, and why does it matter in 2025? In today’s digital-first world, having a beautiful website or engaging social media presence is not enough; you also need to be found . That’s where SEO (Search Engine Optimisation) comes in. Whether you're a business owner, content creator, or aspiring digital marketer, understanding SEO is essential to growing your online visibility and attracting the right audience. What is SEO? SEO stands for Search Engine Optimisation, the process of optimising your website and content to rank higher in search engine results (like Google). The goal is to appear on the first page of results when people search for keywords related to your products, services, or content. SEO is not a trick; it’s a strategy that involves improving your site’s technical setup , content relevance , and authority in order to help search engines understand and trust your website. Why SEO is More Important Than Ever in 2025 Organic Traffic is Highly Targeted...